Sip Sustainably: How Naked Life Is Doing Better for You and the Planet
At Naked Life, we’ve always believed that better-for-you shouldn’t come at a cost to the planet. From day one, we’ve crafted our drinks with integrity. Naturally sweetened, no sugar & low cal. But our mission doesn’t stop at what’s in the can. It extends to how that can is made, shipped, and recycled.
Here’s how we’re stepping up for sustainability — one sip, one flavour, and one smart packaging choice at a time.
Packaging That Pulls Its Weight (Not the Planet Down)
We’re proud members of the Australian Packaging Covenant Organisation (APCO), and we've committed to using their Sustainable Packaging Guidelines (SPGs) to guide every packaging decision. That means:
By 2025, 100% of our packaging will be recyclable
-
We’re aiming for using packaging made from minimum 50% recycled content in 2025 (like our cans which are made from 83% recycled content)
-
We’ve already adopted Australasian Recycling Labels (ARLs) to make disposal easier for you as a customer on all of our packaging in trade
We’re working to reduce packaging waste by 20% through smarter design and material optimisation:
-
Improving the recoverability of packaging at end of life
Translation? Less waste.
Doing It Together: Responsible Sourcing & Supply Chain Collab
Sustainability isn’t a solo mission. We're teaming up with like-minded suppliers who share our values and are just as committed to doing better.
We're also training our partners on sustainable packaging solutions, regularly reviewing their practices, and helping lift the bar across the board.
One example is the switch from plastic pallet wrap to compostable pallet wrapping with our co-manufacturing partner.
Behind the Scenes: Smarter Operations
It’s not just what goes out the door — it’s what happens behind it, too. We’re continuously improving the way we use energy and water in our production process, and we’re exploring ways to integrate renewable energy into our operations.
We Don’t Just Talk the Talk…
We track everything — from the percentage of recyclable materials used, to how many of our products include clear recycling instructions, to how aware and engaged our community is around sustainability.
This helps us stay transparent, accountable, and constantly improving.
Why It Matters
We know that our choices — as individuals and as a brand — have an impact. And while a Non-Alcoholic Cocktail might feel small in the grand scheme of things, we believe every can should count.
When you choose Naked Life, you're not just choosing to cut back on the sugar or the alcohol. You're choosing a brand that gives a damn about tomorrow.